Twenty years on, I can still remember the palpable sense of excitement as we sat in the packed cinema, the house lights dimmed, and the title card for The Fellowship of the Ring appeared on the screen. A cheer arose from the wildly enthusiastic audience (who had queued for several hours to get into this first screening) as the words of Galadriel (played by Cate Blanchett) solemnly intoned: “The world has changed. I see it in the water. I feel it in the Earth. I smell it in the air.”[1]